Chorus.ai Blog

Read the latest articles from the Chorus.ai Blog. Get insights from the Chorus research team and expert perspectives on how to have great sales conversations.

  • How to Revolutionize Your Sales Enablement Strategy in 2021

    How to Revolutionize Your Sales Enablement Strategy in 2021

    Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement, forecasting, hiring, and more — one thing was certain: Sales has changed a lot since the pandemic...

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  • 4 Predictions for 2021: Coaching, Leadership, and Developing Sales Teams for Growth

    4 Predictions for 2021: Coaching, Leadership, and Developing Sales Teams for Growth

    Watch This Week's Episode CLICK TO VIEW This week’s Weekly Briefing was...

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  • The Best of 2020 Product Innovations

    The Best of 2020 Product Innovations

    2020 was definitely one for the books. Let’s rewind for a minute and go back to January 2020 when we were reveling in anticipation for the year ahead. The highs of excitement were still strong...

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  • How to Build the Perfect Post-COVID SaaS Contract

    How to Build the Perfect Post-COVID SaaS Contract

    COVID-19 has had a profound influence on our economy, both in the SaaS sector and well beyond. These ongoing events have changed buying and search habits, price-sensitivity by sector, and growth...

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  • Sales Pipeline Management: 4 Strategies to Close Deals Faster

    Sales Pipeline Management: 4 Strategies to Close Deals Faster

    No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. It helps you forecast revenue and...

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  • How Conversation Intelligence Drives Growth Along 3-Dimensions

    How Conversation Intelligence Drives Growth Along 3-Dimensions

    I’ve been working at high-growth B2B companies for over 20 years, and for as long as I can remember, companies have been using call recordings to help train sales reps. At first glance,...

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  • Starting 2021 Off with a Bang: How Teams Are Building More Pipeline to Prepare for the New Year

    Starting 2021 Off with a Bang: How Teams Are Building More Pipeline to Prepare for the New Year

    Watch This Week's Episode CLICK TO VIEW We did it! We’ve made it to the end...

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  • How to Craft the Most Effective Follow-Up Email

    How to Craft the Most Effective Follow-Up Email

    The sales follow-up email is one of the most important messages you’ll send in the entire sales cycle. It’s also one of the trickiest emails to get right.Follow-up emails serve as an opportunity...

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  • The Data Behind Deal Velocity in 2020

    The Data Behind Deal Velocity in 2020

    Watch This Week's Episode CLICK TO VIEW On this week’s Weekly Briefing, Jim...

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  • Introducing Momentum by Chorus: Transform Deal & Relationship Visibility Inside Your CRM

    Introducing Momentum by Chorus: Transform Deal & Relationship Visibility Inside Your CRM

    Q4 is well underway and you’re leading the charge on the deals that are most likely to close. These are the moments that matter. It’s time to prioritize those deals that have momentum, and leave...

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  • The Closing Techniques You Need to Strike More Deals When Working Remote

    The Closing Techniques You Need to Strike More Deals When Working Remote

    Closing techniques represent a pillar of the sales process. The close represents the peak of a diligently guided sales process — your lead qualification was flawless; your discovery phase was...

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  • Objection Handling in Sales: Everything You Need to Know

    Objection Handling in Sales: Everything You Need to Know

    We get it. Objection handling is tough. Sales objections come in many forms, and it takes experience and a quick wit to get used to them. It’s not just reps fielding sales objections who think so,...

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  • Two Cold-Calling Scripts to Help Your Team Schedule More Meetings

    Two Cold-Calling Scripts to Help Your Team Schedule More Meetings

    Cold calling is probably the hardest thing to do in sales, and conditions in the market post-COVID-19 haven’t made it any easier. Cold calling isn’t naturally designed to make you successful, so...

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  • Hiring by the Data: How to Build a Winning Revenue Org for 2021

    Hiring by the Data: How to Build a Winning Revenue Org for 2021

    Watch This Week's Episode CLICK TO VIEW On this week’s Weekly Briefing, Jim...

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  • The Art of Cold Calling in 5 Easy Steps

    The Art of Cold Calling in 5 Easy Steps

    There have been considerable questions asked in the SaaS community as to whether or not cold calls are as valuable as they were pre-COVID. We asked several industry experts for their take. They...

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  • Forecast with Facts, Not Feelings

    Forecast with Facts, Not Feelings

    Watch This Week's Episode CLICK TO VIEW This week, Jim Benton was joined by...

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  • How Mode Harnesses the Voice of the Customer and Drives CSM Performance with Connected CI

    How Mode Harnesses the Voice of the Customer and Drives CSM Performance with Connected CI

    The main premise of Connected Conversation Intelligence (CI) is bringing powerful data and insights directly from the Chorus.ai platform into other applications where teams do their work. And we...

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  • How Your Sales Organization Can Maximize Customer Value

    How Your Sales Organization Can Maximize Customer Value

    Value is the golden rule of business — the rule that sets up all the other rules. It’s something sales professionals of all kinds are preoccupied with during the current market downturn, and for...

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  • The Data Behind Account-Based Engagement

    The Data Behind Account-Based Engagement

    Watch This Week's Episode CLICK TO VIEW On this week’s Weekly Briefing, Jim...

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  • 8 Tips for Client Onboarding in an Uncertain Market

    8 Tips for Client Onboarding in an Uncertain Market

    As a sales rep, enablement professional, or customer success manager in SaaS, don’t breathe a sigh of relief just because the ink has dried on a new customer deal. In fact, the client onboarding...

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