Chorus.ai Blog

This year, International Women’s Day is particularly meaningful for women and people of color here in the United States. Our new vice president, Kamala D. Harris, is the first woman, first Black...

Top sales talent thrives on the uncertainty of the sales cycle, but since the start of the pandemic, uncertainty of all kinds has grown tenfold. Your sales team may be used to a certain amount of...

There’s no doubt about it: as a new year dawns and the troubles of the past are put firmly behind us, building a strategy for the future feels incredibly exciting. In 2021, after a year that no...

Watch This Week's Episode WATCH THE EPISODE Over the past year, countless...

Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement, forecasting, hiring, and more — one thing was certain: Sales has changed a lot since the pandemic...

Watch This Week's Episode CLICK TO VIEW This week’s Weekly Briefing was...

2020 was definitely one for the books. Let’s rewind for a minute and go back to January 2020 when we were reveling in anticipation for the year ahead. The highs of excitement were still strong...

COVID-19 has had a profound influence on our economy, both in the SaaS sector and well beyond. These ongoing events have changed buying and search habits, price-sensitivity by sector, and growth...

No business can survive for long without a healthy sales pipeline. It’s what keeps your sales team organized and focused on managing opportunities to close deals. It helps you forecast revenue and...

I’ve been working at high-growth B2B companies for over 20 years, and for as long as I can remember, companies have been using call recordings to help train sales reps. At first glance,...

Watch This Week's Episode CLICK TO VIEW We did it! We’ve made it to the end...

The sales follow-up email is one of the most important messages you’ll send in the entire sales cycle. It’s also one of the trickiest emails to get right.Follow-up emails serve as an opportunity...

Watch This Week's Episode CLICK TO VIEW On this week’s Weekly Briefing, Jim...

Q4 is well underway and you’re leading the charge on the deals that are most likely to close. These are the moments that matter. It’s time to prioritize those deals that have momentum, and leave...

Closing techniques represent a pillar of the sales process. The close represents the peak of a diligently guided sales process — your lead qualification was flawless; your discovery phase was...

We get it. Objection handling is tough. Sales objections come in many forms, and it takes experience and a quick wit to get used to them. It’s not just reps fielding sales objections who think so,...

Cold calling is probably the hardest thing to do in sales, and conditions in the market post-COVID-19 haven’t made it any easier. Cold calling isn’t naturally designed to make you successful, so...

Watch This Week's Episode CLICK TO VIEW On this week’s Weekly Briefing, Jim...

There have been considerable questions asked in the SaaS community as to whether or not cold calls are as valuable as they were pre-COVID. We asked several industry experts for their take. They...