Chorus.ai Blog

Read the latest articles from the Chorus.ai Blog. Get insights from the Chorus research team and expert perspectives on how to have great sales conversations.

  • The Ultimate Guide to Discovery Calls

    The Ultimate Guide to Discovery Calls

    Discovery calls often make or break your sales process. When handled well, they can provide deep insights into how to close deals faster and at higher deal values by allowing you to smoothly...

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  • From Moving Big Rocks to Granting Wishes: How Chuck Marcouiller, Reflektive’s Senior Director of Sales Enablement, Does It All

    From Moving Big Rocks to Granting Wishes: How Chuck Marcouiller, Reflektive’s Senior Director of Sales Enablement, Does It All

    Chuck Marcouiller is a graduate of West Point, a former artillery officer and a combat vet. He’s also the “dog that caught the car.” Well, that’s how he refers to his path into sales, anyway. ...

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  • 6 Top Sales Methodologies (and Which One is Best For You)

    6 Top Sales Methodologies (and Which One is Best For You)

    The average sales cycle for closed-won deals is 96 days. Even closed-lost deals average 20 days of a sales rep’s time. With so much time dedicated to closing, it’s more important than ever to...

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  • 7 Top Sales Methodologies (and Which One is Best For You)

    7 Top Sales Methodologies (and Which One is Best For You)

    The average sales cycle for closed-won deals is 96 days. Even closed-lost deals average 20 days of a sales rep’s time. With so much time dedicated to closing, it’s more important than ever to...

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  • The Ultimate Guide to Cold Calling

    The Ultimate Guide to Cold Calling

    Cold calling is one of the most critical parts of your sales process. When done right, it can reduce your sales cycle length, help you identify more opportunities, and efficiently grow revenue. If...

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  • The Road to Better Sales Growth

    The Road to Better Sales Growth

    There’s only one thing that you need to know to gauge whether or not your sales strategy is working: what kind of sales growth are you seeing? Sales growth is determined...

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  • Leads from Webinars, Content, and Events: What to call them, which team they belong to, and what to say to drive conversion

    Leads from Webinars, Content, and Events: What to call them, which team they belong to, and what to say to drive conversion

    In basketball, the “post” is a position a player takes in-between the basket and the top of the “key.” It’s a middle position, neither attacking the basket nor dropping back for the three-point...

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  • 14 Routines to Become a Successful Salesperson

    14 Routines to Become a Successful Salesperson

    I’m one of those annoying sellers who crushed quota quarter after quarter. In one year I closed 4.5M on a 1.5M goal. Just 2.5MO after joining a company in an emerging market, I closed a 175K...

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  • A Twist of Fate That Ignited a Hot Career: How AdRoll’s Jake Kanatsiz-Rohan Discovered His Passion for Sales

    A Twist of Fate That Ignited a Hot Career: How AdRoll’s Jake Kanatsiz-Rohan Discovered His Passion for Sales

    A Day in the Life of Jake Kanatsiz-Rohan - Senior Mid Market Account Executive at AdRollWorking in sales can be very intense. But when sales pro Jake Kanatsiz-Rohan was growing up, he had a very...

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  • A Twist of Fate That Ignited a Hot Career: How AdRoll’s Jake Kanatsiz-Rohan Discovered His Passion for Sales

    A Twist of Fate That Ignited a Hot Career: How AdRoll’s Jake Kanatsiz-Rohan Discovered His Passion for Sales

    A Day in the Life of Jake Kanatsiz-Rohan - Senior Mid Market Account Executive at AdRollWorking in sales can be very intense. But when sales pro Jake Kanatsiz-Rohan was growing up, he had a very...

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  • How to Personalize at Scale

    How to Personalize at Scale

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  • 4 Common Sales Cycle Myths - From Cold to Close

    4 Common Sales Cycle Myths - From Cold to Close

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  • How to Build a Prospect-Friendly Qualifying Process

    How to Build a Prospect-Friendly Qualifying Process

    Consider the following: When eating at your favorite restaurant, do you want to receive your order fairly quickly or are you satisfied waiting for an hour? And before you can have your order, do...

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  • Disciplines of a Successful Social Sales Person

    Disciplines of a Successful Social Sales Person

    These days, buyers are keenly aware they have lots of purchase options for every problem. And with the internet having democratized information, buyers are less dependent upon sales expertise.This...

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  • Chorus Voted Top Rated Sales Enablement Tool by TrustRadius Reviewers

    Chorus Voted Top Rated Sales Enablement Tool by TrustRadius Reviewers

    Today, TrustRadius announced that Chorus won a Top Rated Award in the sales enablement software category, and we couldn’t be more excited! Entirely based on customer feedback, the TrustRadius Top...

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  • How and When to Pass an Appointment from the SDR to the AE

    How and When to Pass an Appointment from the SDR to the AE

    The sales development rep (SDR) has done their job. They finally scored a few minutes on the phone with a hot prospect they’ve been targeting for weeks — or maybe even months. Now they face a new...

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  • 5 Ways to Get Your SDRs to Start Thinking More Like AEs

    5 Ways to Get Your SDRs to Start Thinking More Like AEs

    What sales leader doesn’t want highly skilled and motivated account executives (AEs) on their team? Here’s another question: Have you looked at your bench of sales development representatives...

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  • Strong Frontline Management: An Essential Ingredient in Startup Sales Success

    Strong Frontline Management: An Essential Ingredient in Startup Sales Success

    In startups and other fast-growing companies, sales organizations are so busy chasing customers and revenue that they fail to focus enough time and attention on building a strong foundation that...

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  • Best In Sales: Management Tips From Top Sales Leaders

    Best In Sales: Management Tips From Top Sales Leaders

    You need a strong personality to succeed in sales - a combination of grittiness under pressure and true smarts makes for the perfect sales rep. In order to manage a whole team of those...

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  • 5 Productivity Tips to Increase Your Sales Team's Performance

    5 Productivity Tips to Increase Your Sales Team's Performance

    Working in sales can sometimes be a rollercoaster. Between phone calls, emails, meetings and juggling the needs of prospects it can be difficult to stay on top of everything. It doesn’t matter if...

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