Chorus.ai Blog

Read the latest articles from the Chorus.ai Blog. Get insights from the Chorus research team and expert perspectives on how to have great sales conversations.

  • Want a Kick-Ass Coaching Culture? Try These 6 Expert Tips

    Want a Kick-Ass Coaching Culture? Try These 6 Expert Tips

    Coaching is one of the most crucial aspects of a sales leader’s role. Yet, recent research from Brainshark found that about half of sales managers spend less than 30 minutes per week coaching...

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  • Personalize the Conversation Intelligence Experience for Your Revenue Team

    Personalize the Conversation Intelligence Experience for Your Revenue Team

    Chorus delivers enterprise-grade Roles & Permissions to everyone Have you read the State of Conversation Intelligence 2020 report yet? If not, you have to go check it out...

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  • 10 Sales Goal Examples for Your Sales Team

    10 Sales Goal Examples for Your Sales Team

    "Sell more." "Sell faster." These might be the laws of the art of sales, but they’re not great sales goal examples. Your business might be headed in a great new direction, and there might be a...

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  • For G2’s Lauren Orlando, the “Grit and Grind” of Sales Is as Rewarding as the Winning

    For G2’s Lauren Orlando, the “Grit and Grind” of Sales Is as Rewarding as the Winning

    An artist who created innovative “junkyard” artwork with scrap metal and graffiti. A student of international business with a passion for traveling the world. A hard-working athlete who played...

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  • How to Master Your Sales Call Follow-Up

    How to Master Your Sales Call Follow-Up

    So, you followed our tips for the perfect cold-calling approach. You nailed your sales call, dispelling your prospect’s early misgivings, and they sounded enthusiastic about taking things forward....

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  • The “Rules of the Road” for Writing Emails That Will Win Over Prospects

    The “Rules of the Road” for Writing Emails That Will Win Over Prospects

    Creating compelling, personalized emails that will resonate with prospects takes focused effort. But it can be an easier task — and a much more fruitful endeavor — when you have some clear rules...

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  • Objection Handling: 6 Bedrock Principles That Can Get You to “Yes"

    Objection Handling: 6 Bedrock Principles That Can Get You to “Yes"

    “I’m running into a meeting.”“I don’t have budget.”“Send me an email.”Sound familiar? These lines are just some examples of common objections sales professionals hear time and again from...

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  • 90 Day Plan to Turnaround a Runaway Sales Team

    90 Day Plan to Turnaround a Runaway Sales Team

    If you’ve just landed a new sales leadership role, or you’re looking to turn things around on an under-performing sales team, you’ve come to the right place!We’ve outlined an 8-step plan to help...

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  • Up Before the Sun: How TapClicks’ Anthony Conrad Finds His Focus in the Quiet Hours

    Up Before the Sun: How TapClicks’ Anthony Conrad Finds His Focus in the Quiet Hours

    Author John Grisham doesn’t know it, but his legal thrillers — like The Firm and The Pelican Brief — were very influential in fueling Anthony Conrad’s journey to sales leadership. “I grew up...

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  • Fail-Proof Cold-Calling Techniques from Becc Holland

    Fail-Proof Cold-Calling Techniques from Becc Holland

    Cold calling is the bread and butter for sales development reps (SDRs). It’s an integral tool for helping to fill the pipeline for account executives (AEs) and, of course, ensuring SDRs get...

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  • Hey SDR Leaders! Meet Cold Call Central by Chorus: The ONLY conversation intelligence platform for cold call optimization

    Hey SDR Leaders! Meet Cold Call Central by Chorus: The ONLY conversation intelligence platform for cold call optimization

    We’re entering the 'SKO season’. Every sales team is going to be looking back at 2019 and ready to head into 2020.“High-octane performance" and "high-velocity quota attainment” will be all we hear...

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  • Hey SDR Leaders! Meet Cold Call Central by Chorus: The ONLY conversation intelligence platform for cold call optimization

    Hey SDR Leaders! Meet Cold Call Central by Chorus: The ONLY conversation intelligence platform for cold call optimization

    We’re entering the 'SKO season’. Every sales team is going to be looking back at 2019 and ready to head into 2020.“High-octane performance" and "high-velocity quota attainment” will be all we hear...

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  • Mastering Sales Motivation: The Secrets of a Motivated Sales Team

    Mastering Sales Motivation: The Secrets of a Motivated Sales Team

    What motivates you? It’s a question we rarely ask ourselves. Our motivation often feels like something slightly vague, driving us toward a goal we’ve set. Are we sweating toward our sales target...

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  • How Top-Performing Sales Managers Coach Differently

    How Top-Performing Sales Managers Coach Differently

    So you’re a sales leader tasked with building out a new team. If you’re like me, you probably join starry-eyed and ready to introduce the “best sales process ever.” You spend time getting to know...

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  • The Ultimate Guide to Discovery Calls

    The Ultimate Guide to Discovery Calls

    Discovery calls often make or break your sales process. When handled well, they can provide deep insights into how to close deals faster and at higher deal values by allowing you to smoothly...

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  • From Moving Big Rocks to Granting Wishes: How Chuck Marcouiller, Reflektive’s Senior Director of Sales Enablement, Does It All

    From Moving Big Rocks to Granting Wishes: How Chuck Marcouiller, Reflektive’s Senior Director of Sales Enablement, Does It All

    Chuck Marcouiller is a graduate of West Point, a former artillery officer and a combat vet. He’s also the “dog that caught the car.” Well, that’s how he refers to his path into sales, anyway. ...

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  • 6 Top Sales Methodologies (and Which One is Best For You)

    6 Top Sales Methodologies (and Which One is Best For You)

    The average sales cycle for closed-won deals is 96 days. Even closed-lost deals average 20 days of a sales rep’s time. With so much time dedicated to closing, it’s more important than ever to...

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  • 7 Top Sales Methodologies (and Which One is Best For You)

    7 Top Sales Methodologies (and Which One is Best For You)

    The average sales cycle for closed-won deals is 96 days. Even closed-lost deals average 20 days of a sales rep’s time. With so much time dedicated to closing, it’s more important than ever to...

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  • The Ultimate Guide to Cold Calling

    The Ultimate Guide to Cold Calling

    Cold calling is one of the most critical parts of your sales process. When done right, it can reduce your sales cycle length, help you identify more opportunities, and efficiently grow revenue. If...

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  • The Road to Better Sales Growth

    The Road to Better Sales Growth

    There’s only one thing that you need to know to gauge whether or not your sales strategy is working: what kind of sales growth are you seeing? Sales growth is determined...

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