Which Data Points Are Fueling the Future of Sales?

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Gartner's Dan Gottlieb recently joined sales leaders Steve Bryerton and Thiago Sá Freire to talk about the incredible insights that Conversation Intelligence (CI) offers Revenue teams. Highlights of their discussion include:

  • Which data points they rely on to accelerate deals and improve win rates
  • The big problems faced by Revenue teams that Conversation Intelligence can help solve
  • How the evolution of Conversation Intelligence will change the future of sales

We think you'll find their conversation extremely valuable, and recommend watching the complete video. In case you only have a few minutes to spare, however, we've also embedded six highlights below.

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While Conversation Intelligence is a key tool for determining seller best practices, Dan points out that when it comes to talk/listen ratios, top-performing reps can often carve out their own style.

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"We're just here to enable you to be the best version of yourself." In this clip, Thiago explains how CI can be an empowering tool that helps sales leaders better support their teams.

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In this clip, Steve shares how CI can tackle the two main goals that are always on the mind of every sales leader:

  1. How do I hit my number?
  2. How do I make my team better?

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"Conversation as a data source is what makes, in the long term, the technology so exciting." Dan articulates the major implications of ZoomInfo's acquisition of Chorus.

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"Imagine a world..."

Steve lays out how CI is evolving to intelligently surface second chance opportunities.

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"What I'm most excited about are the workflows that we're going to be able to build as an organization. To automate and feed information in a way that is very feasible for a rep to take action on."

In this final clip, Thiago expounds on the incredible potential of sales automation.

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