Sales Resources

Explore ZoomInfo’s library of sales resources. From free ebooks, to insightful infographics, explore ways to help you and your sales team hit your goals!

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Sales Automation

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  • Mastering Marketing Ops: Tips to Orchestrate Data Across Channels

    Mastering Marketing Ops: Tips to Orchestrate Data Across Channels

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    Discover time-saving, profit-boosting solutions and the actionable tactics you need to successfully leverage them — all without leaving your desk.

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  • Steal ZoomInfo’s Cold Email Formula

    Steal ZoomInfo’s Cold Email Formula

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    You’ll walk away with plenty of examples and a cold email framework you can start using right away.

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  • Redefining Rejection: Strategies for Sales Resilience and Success

    Redefining Rejection: Strategies for Sales Resilience and Success

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    Join Anthony Iannarino, expert sales coach and author of the #1 best selling book in Business Sales, The Negativity Fast, as he shares advice for handling negativity and building sales resiliency. He’ll discuss how to lead with positivity, strategize when there are sales set-backs, and thrive in the ever-evolving land of sales.

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  • The Who, What, When and Why of Intent Data

    The Who, What, When and Why of Intent Data

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    Discover how to read intent data signals and take advantage of your new knowledge to boost sales with this simplified process to elevate your ABM results.

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  • Prospecting at Scale: How IBM Enhanced Seller Data with ZoomInfo

    Prospecting at Scale: How IBM Enhanced Seller Data with ZoomInfo

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    Learn how IBM solved their data sourcing and tool fatigue issues with DaaS. Join IBM’s Andrzej Wardaszka, Product Owner of Territory Planning and Prospecting and Ann Scheman, Digitization Program Manager, and Jaime Muirhead, VP Sales at ZoomInfo for an insightful webinar on December 6.

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  • Create Exceptional Account-Based Experiences With Intent Data

    Create Exceptional Account-Based Experiences With Intent Data

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    Join ZoomInfo ABM experts Lauren McHugh, Senior Manager of Product Marketing, and Kaitlin Sanders, Senior Delivery Program Manager to learn how to position your ABM strategy to increase pipeline using ZoomInfo’s intent data.

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Sales Prospecting

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  • Ask me Anything: Mastering Outbound Sales Cadences

    Ask me Anything: Mastering Outbound Sales Cadences

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    Join us for a knowledge-filled follow-up “ask me anything” session with sales experts Jeb Blount, Founder and CEO of Sales Gravy, and Will Frattini, Principal, Head of Enterprise Growth Strategy at ZoomInfo.

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  • Lee’s Lessons Workshop: Prospecting Strategies That Get You In The Door

    Lee’s Lessons Workshop: Prospecting Strategies That Get You In The Door

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    Join Lee Salz, sales management strategist and bestselling author of Sales Differentiation and Sell Different!, for a fun virtual workshop on prospecting strategy development.

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  • Getting Roasted by Objections? Steal this Framework

    Getting Roasted by Objections? Steal this Framework

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    If you’re tired of using the same canned rebuttals over and over again, come to this free training. We’ll teach you a tried and true framework for handling your toughest prospecting objections. Without being cheesy, sleazy, or salesy.

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  • 2024 GTM Predictions Series: Warm Calling Puts Old-School Outreach on Ice

    2024 GTM Predictions Series: Warm Calling Puts Old-School Outreach on Ice

    imageWebinar

    In 2024, cold calling isn’t going anywhere. Instead, it’s increasing conversion rates, saving time for sales teams, and improving the experience for prospects using actionable intelligence from intent data and buying signals. Join us February 28 at 12pm ET for a webinar featuring Millie Beetham, Director, ZI Labs and GTM Innovation at ZoomInfo; and Sean Dwyer, Senior Director of Sales Development at ZoomInfo.

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  • Steal ZoomInfo’s Cold Email Formula

    Steal ZoomInfo’s Cold Email Formula

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    You’ll walk away with plenty of examples and a cold email framework you can start using right away.

    Read More
  • 15 Minutes to Sales Mastery: What You Should Have Said Instead on Your Discovery Call

    15 Minutes to Sales Mastery: What You Should Have Said Instead on Your Discovery Call

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    In this 15 Minutes to Sales Mastery session, you’ll hear from a ZoomInfo expert who takes us back in time! What would you do differently if you could re-do any discovery call?

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Go-To-Market

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  • The Modern Go-to-Market Index: How Your GTM Strategy Stacks Up

    The Modern Go-to-Market Index: How Your GTM Strategy Stacks Up

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    What does a successful Go-to-Market Strategy look like today? Inefficient tech platforms, dirty siloed data, lack of automation, and misaligned priorities are a few of the obstacles teams face when trying to effectively grow their market presence and revenue opportunities.

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  • Crafting A Modern Lead Story: Strategies for Effective Lead-to-Pipeline Conversion

    Crafting A Modern Lead Story: Strategies for Effective Lead-to-Pipeline Conversion

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    Join ZoomInfo’s Director of Demand Gen, Michelle Blondin, and SVP of Marketing at Act-On, Jeff Day as they discuss the essential techniques and best practices for nurturing leads to win hearts and convert buyers.

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  • 2024 GTM Predictions Series: Warm Calling Puts Old-School Outreach on Ice

    2024 GTM Predictions Series: Warm Calling Puts Old-School Outreach on Ice

    imageWebinar

    In 2024, cold calling isn’t going anywhere. Instead, it’s increasing conversion rates, saving time for sales teams, and improving the experience for prospects using actionable intelligence from intent data and buying signals. Join us February 28 at 12pm ET for a webinar featuring Millie Beetham, Director, ZI Labs and GTM Innovation at ZoomInfo; and Sean Dwyer, Senior Director of Sales Development at ZoomInfo.

    Read More
  • ZoomInfo’s 2024 Customer Impact Report

    ZoomInfo’s 2024 Customer Impact Report

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    ZoomInfo’s Customer Impact Report 2024 brings these stories into sharp focus. Over the past several months, our teams have surveyed some 7,000 ZoomInfo users to learn more about how we help go-to-market professionals meet their ambitious goals. Here’s what we heard: ZoomInfo drives dramatically higher revenue, swells marketing pipelines, and claws back days of productivity for frontline […]

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  • 2024 Go-to-Market Predictions: Account-Based GTM Becomes B2B Center of Gravity

    2024 Go-to-Market Predictions: Account-Based GTM Becomes B2B Center of Gravity

    imageWebinar

    The marketing industry has shifted from inaccurate advertising and vague ROIs to granular tracking, lead scoring, and optimization. But with a shift toward account-based marketing, we risk missing the broader picture.

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  • 15 Minutes to Sales Mastery: What You Should Have Said Instead on Your Discovery Call

    15 Minutes to Sales Mastery: What You Should Have Said Instead on Your Discovery Call

    imageWebinar

    In this 15 Minutes to Sales Mastery session, you’ll hear from a ZoomInfo expert who takes us back in time! What would you do differently if you could re-do any discovery call?

    Read More

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