Why The Traditional View of ICP Prevents SDRs from Maximizing ROI on MQLs (ft. Becc Holland)

October 9, 2019
In this episode of Flip The Script, Becc Holland dives deep into ICPs (Ideal Customer Profile) and MQLs (Marketing Qualified Leads) and uncovers why sometimes, if you don't define these properly, you'll only frustrate your SDRs (and dramatically reduce ROI on lead generating campaigns).
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How to Turn Any Shallow Objection Into A Meeting (ft. Becc Holland & Karina Erickson)
How to Turn Any Shallow Objection Into A Meeting (ft. Becc Holland & Karina Erickson)

In this episode of Flip The Script, Becc Holland and Karina Erickson chat about objections and the best way...