Why The Traditional View of ICP Prevents SDRs from Maximizing ROI on MQLs (ft. Becc Holland)

In this episode of Flip The Script, Becc Holland dives deep into ICPs (Ideal Customer Profile) and MQLs (Marketing Qualified Leads) and uncovers why sometimes, if you don't define these properly, you'll only frustrate your SDRs (and dramatically reduce ROI on lead generating campaigns). To learn more about Chorus.ai, visit https://www.chorus.ai

Previous Article
Chorus Voted Top Rated Sales Enablement Tool by TrustRadius Reviewers
Chorus Voted Top Rated Sales Enablement Tool by TrustRadius Reviewers

Today, TrustRadius announced that Chorus won a Top Rated Award in the sales enablement software category, a...

Next Article
How and When to Pass an Appointment from the SDR to the AE
How and When to Pass an Appointment from the SDR to the AE

The sales development rep (SDR) has done their job. They finally scored a few minutes on the phone with a h...

Catch The Daily Briefing Weekday Mornings

Sign Up Now