Why The Traditional View of ICP Prevents SDRs from Maximizing ROI on MQLs (ft. Becc Holland)
In this episode of Flip The Script, Becc Holland dives deep into ICPs (Ideal Customer Profile) and MQLs (Marketing Qualified Leads) and uncovers why sometimes, if you don't define these properly, you'll only frustrate your SDRs (and dramatically reduce ROI on lead generating campaigns). To learn more about Chorus.ai, visit https://www.chorus.ai