The Weekly Briefing - The Data Behind Account-Based Engagement

November 5, 2020

On this week’s Weekly Briefing, Jim Benton was joined by Latane Conant, the Chief Market Officer at 6sense to discuss the evolution of account-based engagement through sales and marketing. You read that right: Chief Market Officer. Leaving off the “ing” is an intentional shift that is the foundation of Latane’s perspective as a CMO. “One of the things we’ve talked about over the past three years is the role of the CMO,” she said. “It can be quite tactical or it can be highly strategic. It’s up you as the CMO to choose.” Watch the full episode here: https://www.chorus.ai/blog/account-based-engagement-twb Sign up for The Weekly Briefing newsletter here: https://www.chorus.ai/lp/the-weekly-briefing

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